Source: www.topleaguebranddesign.com
To celebrate this year’s Rugby World Cup in Japan, Top League has released its concept artwork for a Special Edition flavour of Japanese inspired soft drink Chu-Lo.
The man for the job was to be one of Japan’s most famous actors, non-other than Toshiro Mifune.
Mifune featured in over 150 films, sixteen of which were a collaboration with legendary and influential director Akira Kurosawa, featuring in the world-famous 1954 film Seven Samurai (Shichinin no Samurai).
An iconic still of Mifune’s character in Seven Samurai was chosen for the identity of the player, improving too the chances of his being recognised and associated with something characteristically Japanese.
The next stage was to decide the artistic medium in which to render the figure.
Utilising the traditional monochrome ink-style of Suiboku-ga – india ink on absorbent white paper (washi) – the creative team employed a splattering technique to visually depict the explosive energy and action that comes with rugby at top level.
Top League Brand Design is proud to present the Chu-Lo Sour Cherry Japanese Rugby World Cup Special Edition package design.