At our launch in November we won the International Drinks Expo award for our ‘authentic design’ and ‘innovation’ so where better to promote our strengths than the innovative social media platform Tik Tok.

We love their tagline ‘real people, real videos’ and the idea of authenticity is something Chu Lo drinks strives to be associated with.It’s hard to believe that it has only been around for 3 years but it is easy to see why it has stolen the hearts of everyone from Baby Boomers to Gen Z.

It’s now the most downloaded app in the AppStore and these are some of the reasons we love it:

• 500 Milion active users a month

  That is a lot of content and it is all original and funny and raw. There is no time to photoshop or perfecting, content is posted with the goal of entertaining and the people watching understand that it doesn’t need to be perfect.

• 155 countries reach

  The spread of users is really great for diversifying the content, one minute you are looking at a Cosplay artist in the US miming to Hamilton, the next you are watching someone in Thailand paddling down a river with a cow. Truly international and lovable bonkers

• TikTok Famous

  The random nature of the TikTok algorithm means that your videos can be seen by anyone and if you are on-trend… EVERYONE! The general rule to becoming TikTok famous is that the more authentic you are the better. Even in the last few weeks, we have uploaded 4 videos and the ones featuring people achieve more interactions.

• Targetted Community

  TikTok has identified what their market love and have focussed on what makes them happy. As a result, they are advertising to creatives in Cinemas, musicians at the Brit Awards and sporty types at the Super Bowl.

• Funny as hell

If you’re feeling down, 5 minutes on TikTok is enough to cheer you up. The videos last between 15 and 60 seconds which means that you can get a real variety.

I also love that the app has learnt what I like and continues to come up with amazing content.

Like Chu Lo, they have managed to span all generations by offering an innovative and community-based product. Follow us on Chu Lo on TikTok by simply scanning the Tikcode… you won’t regret it.