Disneyland Japan Halloween

Spooky Season in Japan… Is it the same?

Spooky Season in Japan!

With Halloween fast approaching it is interesting to see how other countries celebrate like we do. Halloween is celebrated in Japan just like all over the world on October 31st. However, it did arrive late to the spooky scene when Tokyo Disneyland first introduced it to the mainstream public in 2000. Since then, it has gained a lot of popularity amongst Japanese people and has become part of their culture. Not surprisingly due to the popularity of Cosplay in Japan!

But is it the same?...

Japanese Halloween Pumpkin Display

Japan does things a little bit differently compared to the Western ideas of Halloween. 

  • There is no trick or treating! This may come as a surprise, as for us it is the main staple of Halloween day. But this is because Halloween is mainly celebrated by adults. 
  • Scary street parties! Halloween takes the form of a Japanese festival with street parties, flash mobs and parades all through the night.
  • Pumpkin galore! Pumpkins aren’t just seen as decorations and lanterns in Japan they are used in cooking traditional Japanese cuisine and even sweets.
  • As for the decs… paper origami is a classic for decorating Japanese homes!

Even though Halloween is a fairly recent addition to Japanese culture, the Japanese have enthusiastically embraced the spooky season in all its glory! Making Halloween in Japan a unique and thoroughly Japanese experience.

 

Your very own Japan inspired Halloween!

After all of that, if you’re feeling like bringing a little bit of Japanese inspiration to your Halloween, why not spice it up with some #SourUp Chu Lo!
Take advantage of our free shipping over £20 and next day delivery on our website now! 

Can set up at a Small Event

The Benefits of Small Events!

As a start-up Business ourselves, we know the importance of making the most of opportunities big and small, and in the past year we have seen a huge benefit in attending small events, festivals and conferences.

Just in the past few months we have attended many summer festivals and events. In July we attended HYPER JAPAN which allowed us to connect with lots of other small Japanese food and drink businesses. We also attended the Summer Matsuri Festival and the Doki Doki Festival, we love making the most of these opportunities as it makes us feel more connected to our customers and to other brands with similar interests.

Chu Lo Steph at Hyper Japan
Chu Lo Jamie at Liverpool Anime League

“The main benefit for us attending these events is that it gives us a real chance to meet our community face to face and build up that feeling of reality. We have a very loyal customer base, so going to these events consistently generates loyalty and returning customers, because ultimately, people like buying from people. It also gives us a chance to see people try our drinks for the first time and lets us make it a positive and memorable experience!” – Jamie, Community manager

The Bar Convent Berlin 2022

Just last week we were lucky enough to be invited to the Bar Convent Berlin trade show by the International Department. Every year the most important importers, producers and wholesalers meet bar operators, bartenders and distributors from around 80 countries and its a chance for your brand to be inspired by current trends and gain new fans. We had a great time and it was such a valuable experience for Chu Lo.

Bar Convent Berlin 2022

In conclusion!

Overall we believe the benefits are endless when it comes to these events and as a community we have discovered and established so many great connections through these opportunities… Let us know if you are a small business looking to make connections too!

Don’t forget! Even if you’ve not had the chance to meet us at one of the many events we head too, you can still have your first #SourUp Moment whenever you like, with free shipping over £20 and Next Day Delivery, your just a few clicks away!

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