Woman gaming on sofa with gaming controller in hands. Chu Lo Apple Sour on arm rest.
There was certainly a lot of debate over this after the final episode of Gordon Ramsay’s Future Food Stars aired.
From seeing the success of brands like G FUEL and Sneak Energy, and having just launched into Belong Arenas UK and GAME Digital ourselves, it was hard for us to see Gordon’s point of view. But it’s clear, at least from the poll we put out on Twitter on the night of the Final episode, that there seems to be mixed opinions!

So, we want to talk about why gaming isn’t as niche as you might think! And we’re bringing out the big guns with some stats from Statista:

Statistic: Video game software retail sales revenue in the United Kingdom (UK) from 2011 to 2021 (in million GBP) | Statista
Find more statistics at Statista

As you can see, the gaming industry is no joke and is really reaching the big numbers. In fact, the gaming industry is worth more than the music and film industries combined!

Red Bull Case Study

Red Bull is very much linked to extreme sports, but a wide range of people enjoy Red Bull; in fact, it’s one of the biggest energy drinks on the market!

It’s clear to us that Red Bull’s association with extreme sports hasn’t slowed it down or restricted its growth as Red Bull is still enjoyed by both people who do and don’t enjoy extreme sports. Its association with extreme sports gives the brand a “cool” image.

Chu Lo being associated with gaming is not us saying “don’t buy Chu Lo if you’re not a gamer,” it’s us saying we feel our branding fits the gamer aesthetic. Plus, even if you don’t think you’re a gamer you probably are – anything from mobile gaming to esports counts in our books!

So, to close...

G Fuel and Sneak Energy are both energy drink brands that market towards gamers and do exceptionally well. So, why not have the same for soft drinks?

Chu Lo is for those who want a refreshing mid-game SOUR-UP without the caffeine. Because us gamers know, the best time for gaming is the evening, and that’s not the time for caffeine headaches!

Gamer or not, give it a go!

Don’t go thirsty, get your Chu Lo fix direct from our website! 

Chu Lo has no alcohol or caffeine and is low in sugar! So, there will be no hangovers, caffeine headaches, or sugar crashes to distract you from gaming. Just premium flavour with a sour fizz kick!

Join our Discord and be apart of Chu Lo’s gaming community. 

You can also follow us on Twitch where we do watch alongs and food & drink related streams!

Leave a Reply

Add to cart