Chu Lo Peach Sour in front of balloons at Hamley's gaming zone
Chu Lo sponsored the opening of Hamley’s new gaming offering – a brand new gaming space in the basement of their iconic toy store!

Sponsoring the Event

To celebrate the opening, we provided refreshments (in the form of our taste-bud-bending drinks!) alongside fantastic food and beverage brands such as Karma Drinks, Tenzing (natural energy drinks), and PROPER.

Chu-lo drinks at Hamleys


Since this was an influencer event, all the big names in UK gaming were there! Twitch streamer and Youtuber, Sunpi, hosted the event alongside big-name guests in YouTube such as Syndicate and Archie Hamilton.

Many other influencers attended the launch, such as Chet Sket (known for being an ex on Ex on the Beach), Supercar dealer Matt Straughan (matt_apex), as well as TV personalities! These included former Love Islanders Georgia Harrison and Amber Davies. And, of course, there were more social media stars such as TikTokers Lucy Askham & Dan Lawrence.

We’ve since sent our drinks out to Sunpi and Matt Straughan to have a proper taste of them (since they were so busy during the event!) and they both gave raving reviews!

Screenshot from Sunpi Instagram Story Showing Chu Lo Drinks

The Inside Scoop on the Opening of Hamley's Gaming Z one

The basement was kitted out with all the latest gaming tech and accessories! And decked out with gaming-themed decorations and goodies – from gaming balloons, to cupcakes, to our drinks! Our dark-mode-inspired Cherry Sour (read more about the inspiration behind Cherry Sour here) definitely fits right in with dark and neon aesthetic of Hamley’s new gaming zone!

There were so many activities and stations to keep everyone entertained, including this spinning camera…

@chulo_drinks Ever wondered what happens at a store opening? Check it out #streaming #gaming #snacks @Sunpi ♬ original sound – ChuLo Drinks

There are several interactive zones in Hamley’s new gaming zone, including a racing area and “Hamley’s Streaming Pod” which allows customers to shot content right there in the store!

Sunpi in Hamley's Streamer Pod

Besides the activities, there was a DJ and live entertainment! You could also get the best gaming tips from Hamley’s newly appointed gaming pros!

Two people playing games console

What do you think of Hamley’s new gaming offering? Let us know by leaving a reply!

If it’s right up your street, join Chu Lo’s growing gaming community though our Discord or Twitch! 

This post is not endorsed by or in partnership with Hamley’s.  

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