The Benefits of Small Events!
As a start-up Business ourselves, we know the importance of making the most of opportunities big and small, and in the past year we have seen a huge benefit in attending small events, festivals and conferences.
Just in the past few months we have attended many summer festivals and events. In July we attended HYPER JAPAN which allowed us to connect with lots of other small Japanese food and drink businesses. We also attended the Summer Matsuri Festival and the Doki Doki Festival, we love making the most of these opportunities as it makes us feel more connected to our customers and to other brands with similar interests.
“The main benefit for us attending these events is that it gives us a real chance to meet our community face to face and build up that feeling of reality. We have a very loyal customer base, so going to these events consistently generates loyalty and returning customers, because ultimately, people like buying from people. It also gives us a chance to see people try our drinks for the first time and lets us make it a positive and memorable experience!” – Jamie, Community manager
The Bar Convent Berlin 2022
Just last week we were lucky enough to be invited to the Bar Convent Berlin trade show by the International Department. Every year the most important importers, producers and wholesalers meet bar operators, bartenders and distributors from around 80 countries and its a chance for your brand to be inspired by current trends and gain new fans. We had a great time and it was such a valuable experience for Chu Lo.
In conclusion!
Overall we believe the benefits are endless when it comes to these events and as a community we have discovered and established so many great connections through these opportunities… Let us know if you are a small business looking to make connections too!
Don’t forget! Even if you’ve not had the chance to meet us at one of the many events we head too, you can still have your first #SourUp Moment whenever you like, with free shipping over £20 and Next Day Delivery, your just a few clicks away!
